Venera-Cristina Manciu, Jeanina-Biliana Ciurea *, Andreea-Mihaela Zgardan
Babeș-Bolyai University, Faculty of Economics and Business Administration
1-4, Traian Vuia Square, Resita, Romania
* Corresponding author. Email: jeanina.ciurea@ubbcluj.ro
Robotica & Management, Vol. 31, No. 1, pp. 64-68
DOI: https://doi.org/10.24193/rm.2026.1.12
Abstract: Business strategies represent the methods, plans or directions applied by an organization in order to achieve its long-term objectives or to identify a sustainable and sustainable competitive advantage in the long term. Organizational performance management has become the process by which an organization can plan, monitor and improve its results so as to achieve the established strategic objectives. It is becoming important for any organization to establish its business strategy to implement, and its performance management to transform it into action. The present paper, through a case study based on research directly applied to organizations in Caraș-Severin county, attempts to demonstrate that any organization must establish its business strategy as it shows what it intends to achieve, and performance management shows whether it knows how to succeed.
Keywords: management, performance, organization, business strategies.
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