Adrian-Costinel Tanase *
Babes -Bolyai University, Faculty of Economics and Business Administration
1-4, Traian Vuia Square, Resita, Romania
* Corresponding author. E-mail: adrian.tanase@ubbcluj.ro
Robotica & Management, Vol. 30, No. 1, pp. 72-76
DOI: https://doi.org/10.24193/rm.2025.1.13
Abstract: The dwelling is a long-term investment and, at the same time, the most important asset for most people in Romania, so despite the constantly changing preferences for other categories of goods, the desire to own a property seems to remain a constant for the Romanian consumer. At the same time, a property is, first and foremost, an emotional investment for most people, and real estate agencies and developers are fully aware of this fact and, therefore, design entire marketing campaigns to stimulate their emotions. Given all this, customer relationship management (CRM) becomes extremely important in the real estate market, contributing not only to attracting consumers, but, above all, to increasing their satisfaction and, not least, to quickly adapting to market changes.
Keywords: consumer, real estate market, customer relationship management.
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