Gabriel Dinu, Loredana Dinu *
Babes-Bolyai University, Faculty of Economics and Business Administration
P-ta Traian Vuia, No. 1-4, Resita, Romania
* Corresponding author. E-mail: loredana.dinu@ubbcluj.ro
Robotica & Management, Vol. 30, No. 1, pp. 44-47
DOI: https://doi.org/10.24193/rm.2025.1.7
Abstract: This paper aims to analyze the management of electoral campaigns as a complex process of strategic planning, voter segmentation, and political message development. It highlights the specific characteristics of traditional, digital, and hybrid campaigns and the importance of integrating these approaches within the context of technological transformations. However, this study emphasizes the need to balance rational appeals with emotionally resonant narratives to strengthen voter relationships. The impact of digital technologies and the use of micro-targeting in enhancing campaign effectiveness are discussed.
Keywords: management, digital, electoral campaign, voter segmentation, political communication.
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