Venera-Cristina Manciu 1, Jeanina-Biliana Ciurea 1*
Babeș-Bolyai University, Faculty of Economics and Business Administration,
1-4, Traian Vuia Square, Reşiţa, Romania
* Corresponding author. E-mail: jeanina.ciurea@ubbcluj.ro
Robotica & Management, Vol. 30, No. 1, pp. 52-57
DOI: https://doi.org/10.24193/rm.2025.1.9
Abstract: In the context of accelerated climate change and depletion of natural resources, the transition to a sustainable economy has become a global priority. Sustainable energy, defined by renewable sources such as solar, wind, hydro and biomass, is the central pillar of this transition. However, the success of implementing sustainable energy depends not only on technology, but also on consumer behaviour and the manner in which consumers accept and adopt the proposed changes. In this sense, change management becomes an essential tool in facilitating this transition. This paper analyses how change management influences consumer behaviour in adopting sustainable energy, identifying the main strategies, barriers and psychosocial incentives that intervene in this process.
Keywords: change, change management, sustainability, environment, sustainable energy.
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