Jeanina-Biliana Ciurea 1, Venera-Cristina Manciu 1*
Babeș-Bolyai University, Faculty of Economics and Business Administration,
1-4, Traian Vuia Square, Reșita, Romania
*Corresponding author. E-mail: venera.manciu@ubbcluj.ro
Robotica & Management, Vol. 29, No. 2, pp. 61-68
DOI: https://doi.org/10.24193/rm.2024.2.9
Abstract: Change management is a complex process by which organisations adapt to new market conditions, technologies, regulations or consumer needs. In the context of trade SMEs, changes can have a significant impact on long-term competitiveness and sustainability. This paper aims to analyse the management of change in trade SMEs, carrying out a comparative study between retail and traditional trade.
Keywords: change management, consumer society, entrepreneurship, large retailers, independent trade.
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