Managing Consumer Behaviour. Visitor Satisfaction Regarding the Tourist Offer in Berzasca

Loredana Dinu1, Gabriel Dinu1*, Gheorghe Popovici1, Jeanina Ciurea1, Adela Popa2  

1 Babes-Bolyai University, Faculty of Economics and Business Administration
Traian Vuia Square, No. 1-4, Resita, Romania
2 University of Craiova, Faculty of Economics and Business Administration
A.I. Cuza Street, No. 13, Craiova, Romania
* Corresponding author. E-mail:

Robotica & Management, Vol. 27, No. 2, pp. 44-49

Abstract: In this paper we have tried to make an analysis of the operational and conceptual definitions of consumer satisfaction encountered in the specialized literature and the main objective is to identify the level of satisfaction of consumers with the touristic offer in Berzasca.

Keywords: management, research, customer satisfaction.

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