Managing Electoral Behaviour. A Study on the Perception of Resita Voters

Gabriel Dinu *, Loredana Dinu

Babes-Bolyai University, Faculty of Economics and Business Administration
P-ta Traian Vuia, No. 1-4, Resita, Romania
* Corresponding author. E-mail:

Robotica & Management, Vol. 27, No. 1, pp. 45-48

Abstract: In Romania, the management of an election campaign is viewed with much reluctance, both by politicians and by an electorate who is afraid of manipulation and is about to be oversaturated by commercial advertising, on the one hand, and political demagoguery, on the other hand.

Keywords: Management, research, market, voters.

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